A Complete Guide to OTT and Free Streaming Evolution

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Popular platforms include Netflix, Watcha, and TVING.

Compared to cable television, viewers can select content whenever they want.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

Cost-conscious users find this model attractive.

FAST platforms are emerging as a new type of free streaming model.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit FAST platforms of free platforms is zero subscription fees.

It also offers various content, expanding user choice.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

In the future, both OTT and free streaming services will continue to evolve.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.

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